Jihoon was born in Seoul and spent part of her early childhood in the United States before moving to Germany at twelve. Growing up between cultures shaped her worldview early on. Today, she considers herself a true global citizen, having lived and traveled across numerous countries and cultures.
At just 25, Jihoon has built a global community of more than five million followers across Instagram, TikTok and YouTube. Her content reflects her multicultural background, blending Korean influences with a global fashion perspective that moves effortlessly between luxury houses and widely loved brands.
She has developed close relationships with leading fashion houses including Dior, Prada, Miu Miu, Louis Vuitton, Valentino and more. In 2026, she holds ambassadorships with Dior Beauty, Bvlgari, Alo Yoga, and H&M. Notably, she became the first influencer to front a global out-of-home campaign for Bvlgari and the only influencer invited to walk in the H&M SS26 show in London.
Beyond fashion, Jihoon shares personal moments, speaks openly about mental health and self-confidence, and fosters an honest, supportive community worldwide.
Jihoon was born in Seoul and spent part of her early childhood in the United States before moving to Germany at twelve. Growing up between cultures shaped her worldview early on. Today, she considers herself a true global citizen, having lived and traveled across numerous countries and cultures.
At just 25, Jihoon has built a global community of more than five million followers across Instagram, TikTok and YouTube. Her content reflects her multicultural background, blending Korean influences with a global fashion perspective that moves effortlessly between luxury houses and widely loved brands.
She has developed close relationships with leading fashion houses including Dior, Prada, Miu Miu, Louis Vuitton, Valentino and more. In 2026, she holds ambassadorships with Dior Beauty, Bvlgari, Alo Yoga, and H&M. Notably, she became the first influencer to front a global out-of-home campaign for Bvlgari and the only influencer invited to walk in the H&M SS26 show in London.
Beyond fashion, Jihoon shares personal moments, speaks openly about mental health and self-confidence, and fosters an honest, supportive community worldwide.
Broadcast channel
My Jihoneys 🩷
A Community Built
on Connection
Jihoon is not only recognized for her aesthetic style and professional work for brands such as Bvlgari, H&M and Dior Beauty but also for her role as a committed advocate for mental health and spreading positivity among her community.
With over 140.000 followers on her Broadcast Channel, it has quickly become one of the most influential and rapidly growing channels in its niche.
Broadcast channel
My Jihoneys 🩷
A Community Built
on Connection
Jihoon is not only recognized for her aesthetic style and professional work for brands such as Bvlgari, H&M and Dior Beauty but also for her role as a committed advocate for mental health and spreading positivity among her community.
With over 140.000 followers on her Broadcast Channel, it has quickly become one of the most influential and rapidly growing channels in its niche.
Partnerships
Contact
For general enquiries, get in touch below.
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© 2026 Jihoon.co. All rights reserved.
LEGAL & COMPLIANCE
1. Legal Notice (Imprint)
2. Privacy & Data Protection
3. Terms of Use
4. Advertising & Disclosure
© 2026 Jihoon.co. All rights reserved.
Jihoon was born in Seoul and spent part of her early childhood in the United States before moving to Germany at twelve. Growing up between cultures shaped her worldview early on. Today, she considers herself a true global citizen, having lived and traveled across numerous countries and cultures.
Read more...
Broadcast channel
My Jihoneys 🩷
A Community Built
on Connection
Jihoon is not only recognized for her aesthetic style and professional work for brands such as Bvlgari, H&M and Dior Beauty but also for her role as a committed advocate for mental health and spreading positivity among her community.
With over 140.000 followers on her Broadcast Channel, it has quickly become one of the most influential and rapidly growing channels in its niche.
Partnerships
Contact
For general enquiries, get in touch below.
Contact
For general enquiries, get in touch below.
